About Claire's — Our Heritage Since 1961
Over 60 years of helping people find their style, one sparkle at a time.
"We believe accessories are the ultimate form of self-expression for every generation."
Six decades of sparkle.
1961
The Spark
Founded in Chicago with a simple mission: to make accessories accessible and fun for every girl in America.
- Opened first store in Chicago, IL
- Pioneered affordable fashion accessories
- Built the foundation of an iconic brand
1971
The Piercing Revolution
Launched the in-store ear piercing experience that would become a coming-of-age tradition for generations.
- Introduced safe, fast in-store piercings
- Trained thousands of certified specialists
- Made first earrings a cultural milestone
1980s
The Mall Era
Becoming the heart of the mall experience and the destination for teen self-expression across America.
- Global mall locations worldwide
- Defined a generation's first jewelry box
- Synonymous with friendship, fun and style
1996
Going Global
Crossing oceans and bringing Claire's signature sparkle to high streets across Europe, Asia and beyond.
- Opened first international flagships
- Launched in 17 countries worldwide
- Adapted curated style for every culture
2010s
The Digital Age
Embracing e-commerce and social media as accessories became the centerpiece of every selfie and trend.
- Launched global e-commerce experience
- Built communities across social platforms
- Made every drop shareable and shoppable
2026
The New Era
A global lifestyle brand celebrating individuality through digital innovation and curated style experiences.
- Reimagined retail across 17 countries
- Launched digital-first style experiences
- Celebrating every identity, every story
What we stand for.
Creating moments of delight in the everyday through the power of sparkle and surprise.
Celebrating every identity, every style, and every unique story with radical acceptance.
Evolving alongside our customers as they discover who they are and who they want to be.
Igniting creativity through curated accessories and bold, trend-setting new directions.